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Stop guessing what converts.
Test it.

Multi-variant sales funnel pages, designed to test, built to measure, improved through iteration. Same offer, multiple angles. Same audience, multiple framings. Same campaign, multiple landing pages. We ship the variants, route the traffic, and bring back what the data actually says.

Plan a Funnel Test How It Works

Multi-variant funnels — built to test, measured for real.

A "sales funnel" is a focused page (or short page set) that converts attention into a tracked action — a call, a form fill, a booking, a purchase, a sign-up. The job of the page is to do one thing well, not everything okay.

A/B-tested means we don't ship one version and hope. We ship multiple variants and route traffic across them so the data shows which structure, headline, offer, or angle the actual audience responds to. Then we keep what works, iterate the rest, and run it again.

Same goal, different angles.

Funnel variants aren't just different headlines. They can target meaningfully different parts of the business — and we'd rather test the bigger swings than the colour of a button.

Offer
Free quote vs. starter package vs. discovery call vs. instant booking. Test which entry point the audience actually picks up.
Audience
Homeowners vs. property managers, first-time buyers vs. repeat customers, B2C vs. B2B. Same business, different segment-specific pages.
Product
A page per signature product, service tier, or featured SKU. The audience that searched for the thing lands on the page about the thing.
Location
Per-neighborhood, per-city, per-region pages so local searches see local language and local trust signals.
Campaign
Pages tied to a specific drop, season, holiday, partnership, or event. Different urgency, different visuals, different CTA wording.
Angle
Same offer, different frames — price-led vs. quality-led vs. speed-led vs. trust-led. The angle the data picks up isn't always the one we'd guess.

Every channel, properly attributed.

A funnel is only as good as the traffic going into it — and the data only matters if we know where each visit came from.

  • Paid ads (Google, Meta, TikTok, X, LinkedIn, programmatic).
  • QR codes on print, packaging, signage, mailers, business cards.
  • Organic social (Instagram, TikTok, Facebook, YouTube, LinkedIn).
  • Email and SMS campaigns to existing lists or segments.
  • Direct mail with tracked URLs and tracked QR.
  • Outbound campaigns (cold email, cold call, partnerships).
  • Organic search and organic backlinks.
  • Partner / referral / affiliate links.

Real conversion actions, not vanity.

Tracking is wired into every variant before any traffic ships. Per-variant numbers, side-by-side, no spreadsheets to reconcile.

  • Page views and scroll depth per variant.
  • Click-through on CTAs and inline links.
  • Phone calls (tracked numbers per variant where applicable).
  • Form fills and field-level drop-off.
  • Bookings, calendar holds, and appointment confirms.
  • Purchases, add-to-cart, abandoned-cart paths.
  • Sign-ups, account creations, and email captures.
  • Source attribution down to channel + campaign + variant.

Designed to test. Built to measure. Improved through iteration.

Six steps, every test. The number of variants and channels changes by package; the structure stays the same.

🎯

1. Define the goal

Pick the actual conversion action — call, form, booking, purchase, sign-up. Pick the budget. Pick the channels. Decide what "winning" looks like before any page is built.

✏️

2. Choose what to vary

One package, one decision. Are we testing offer? Audience? Product? Location? Campaign? Angle? The variants are different on purpose, so each result actually answers a question.

🛠️

3. Build the variants

Each variant is a real page — copy, layout, CTA, social proof, contact pathway, mobile-first. Same brand, different angle. Tracking baked in before launch.

🚦

4. Route the traffic

Channels split across variants where appropriate (rotation, source-based routing, or geo-based). Every visit knows which variant it landed on and where it came from.

📊

5. Measure the conversion

Per-variant page views, clicks, calls, forms, bookings, conversions. Side-by-side. No vanity dashboards. Plain numbers.

🔁

6. Iterate

Keep the variants the audience responded to. Drop the ones it didn't. Build the next round of variants with what we just learned. The funnel improves through iteration — not guesses.

Pick how many variants to test.

Three tiers. Same shape — define, vary, build, route, measure, iterate. The difference is variant count and how broad the test gets.

Starter Funnel Test
2 funnel variants.
A clean head-to-head test of one variable — usually offer or angle. Shortest path to a real signal on what the actual audience responds to. Best when there's one clear question we want answered.
Includes: 2 variants · 1 conversion goal · 1 – 2 traffic sources · per-variant tracking · post-test review.
Growth Funnel System
4 funnel variants.
Two dimensions of variation — usually offer × audience or product × angle. Enough surface to find a clear winner across more than one variable, with iteration baked in for the next round.
Includes: 4 variants · 1 – 2 conversion goals · multiple traffic sources · per-variant + per-channel tracking · iteration round.
Scale Funnel Lab
6+ funnel variants.
A real ongoing testing program — multiple offers, multiple audiences, multiple campaigns running in parallel with attributed traffic. Best when the channels are already running and there's appetite to compound the wins.
Includes: 6+ variants · multiple conversion goals · all traffic sources · full attribution · ongoing iteration cadence · pairs with Growth Partner.
Honest framing. Funnel testing is designed to test, built to measure, and improves through iteration. It is not a guarantee of leads, sales, or ROI. Anyone who guarantees those numbers on the first call is selling something else. We bring real conversion data and real recommendations — and the data doesn't always say what we expected. That's the point.

Stop guessing. Build a funnel that learns.

30-minute call. Tell us the offer, the channel, and the conversion you actually want. We come back with a test plan, a variant breakdown, and a measurement setup — no fake guarantees.